Show menu

Featured

Bass FORMS Conference, Day 1, Room 1: Welcome, Privacy, Attention, Motivating and Keynote


Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!



Added by
160 Views
The Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) was held virtually on February 25 – February 27, 2021.

Welcome from Dr. Varghese Jacobs,

Paper 1: "Privacy Rights and Data Security: GDPR and Personal Data Driven Markets" Authors: Tony Ke, K. Sudhir

Paper 2: "Advertising Content and Viewer Attention: The Role of Ad Formats" Authors: Anthony Dukes, Qihong Liu

Paper 3: "Motivating Bold Actions" Authors: Fei Long, Kinshuk Jerath

Beginning of Keynote Speaker: Dr. Chintagunta: beginning around the 3:40:40 time stamp
Category
HOTELS PORTUGAL
Commenting disabled.

Up Next