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WBIT Summit 2021 - Flávia Ávila, Brazil


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Warwick Behavioural Insights Team - Behavioural Science Summit 2021
Talks' title: "The Heineken case - Reducing drinking and driving through nudges and be concepts in Brazil"
Flávia is the founder and CEO of the consulting firm InBehavior Lab and Chief Editor of EconomiaComportamental.org. Behavioural Economist with 15+ years of experience studying and investigating individual and group behaviour using both lab and field experiments. Coorganizer of the book Guia de Economia Comportamental e Experimental with key international experts in the area. Since 2005, led and designed 23 field experiments/RCTs while working in consulting, finance, marketing, strategic planning, and pricing intelligence positions. The IBL cases have been proving applied BE results with organizations like Heineken, WWF, Banco do Brasil, main Brazilian insurance companies (Caixa Seguradora e BB Seguros), ENAP & Brazilian Government, and many others.
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